MALL / MEMORY
The Mall Directory refuses to disappear — Edition 034
The Mall Directory once solved a very specific everyday problem. Now a new project is giving that old idea a strange second life, with a distinctly GenX attitude.
The project sounds ridiculous until you realize the old version solved a problem modern technology keeps making worse.
There is no app required, which may be the most radical feature of the entire thing. The project mixes familiar physical details with a few modern concessions, creating an experience that feels deliberate instead of disposable.
The people behind it say the point is simple: keep what worked, ditch what did not, and make the whole thing fun enough that someone actually wants to use it.
END OF STORYBACK TO THE FRONT PAGE →