MOVIES / NOSTALGIA
The Video Rental Store Is Suddenly Useful Again
Choosing a movie used to require leaving the house and committing to a box. A familiar analog tool is finding new customers because modern systems keep creating problems it never had.
A familiar analog tool is finding new customers because modern systems keep creating problems it never had.
The project mixes familiar details with a few modern concessions. There is no login, battery percentage or software update involved, which may be its strongest feature.
Nobody involved seems interested in pretending technology has not changed. The point is to make the experience feel deliberate again, even when the original version was mostly an accident of the era.
END OF STORYBACK TO THE FRONT PAGE →